How to efficiently use a URL Shortener to promote your Artwork

Have you ever used a URL shortener before? Chances are, you probably have and you were probably not aware of it. When? You might wonder. Probably when sharing a link on twitter. The use of it is very common on twitter because it imposes a maximum number of characters. For those that are familiar with URL shorteners they can name one such as bit.ly that is actually widely used.

As the name clearly mentions, URL shorteners reduce the length of URLs but is that the only purpose of these? Not at all. URL shorteners go beyond reducing the length of URLs as they propose a lot of other features that can make your life as an artist a lot easier. But before we get to these features, let us properly define a URL shortener.

What is a URL Shortener and how can it be useful for an Artist?

A URL shortener can simply be defined as a tool that helps to reduce the length of internet links. Generally, internet links tend to have over a hundred characters but URL shorteners generally reduce them to less than 20 characters.

How then are URL Shorteners useful to artists? They are useful to artists for principally 2 main reasons which are They make links more aesthetic and They help in traffic monitoring.

An Aesthetic URL?

 They Make Links More Aesthetic: In this age where the briefer the information seems and is, the better it is received, URL shorteners reveal themselves very useful as they compress internet links that tend to be very long, into shorter and hence more manageable links that are generally not over 20 characters, hence more aesthetic. For example, have a look at the links below.

https://500px.com/photo/152117667/chevroler-forever-1-b-w-by-olivier-bezombes?ctx_page=1&from=user&user_id=277808
and
https://creativ.li/Chevrolet-forever

It is quite obvious the second looks way more aesthetic than the first not only because it contains less information, but also because you can directly see directly what it is about. In this example, we chose to add as an alias the title of the artwork to reinforce its visibility on the internet.

Also, if as an artist you care about SEO, google rankings and the like, URL shorteners might just be the thing you lacked to gain more web exposure as some links tend to be too lengthy for SEO.

traffic monitoring URL SHortener

Traffic Monitoring?

You may wonder why I talk about traffic monitoring.  You probably think that you’re not an SEO Marketer, you’re just an artist… Yes, it’s true, but traffic monitoring is very important these days as it does not only help you evaluate your performance but it also helps you understand better your follower base or audience. You, therefore, get to know where they are coming from, what they like best and can adjust yourself to suit their preferences.  

Besides, by having access to your statistics, you will have concrete information about those that visit your links and who could, of course, be potential buyers of your work.

Creativ.li, the URL Shortener designed by Artists for Artists.

Fully knowing all of these, we created Creative.li, which is a URL shortener and of course was made to offer all these above-mentioned benefits or URL shorteners. Plus, Creativ.li is made by Artists and those that understand them as well as the value of their work.

Do not hesitate to try it out and benefit from its numerous advantages.

  1. Creativ.li is a clean domain name dedicated to the Art and the creativity. We have a powerful spam and phishing detector to remove bad links and keep creativ.li clean!
  2. Control all of your links from your administration panel with a click of a button.
  3. Modify the long URL behind your customized shortlinks.
  4. Follow your fans with the help of an Advanced Reporting & Analytics by continents, countries, states, cities, device type, device brand & device name
  5. Customize you redirect page to feel like your website by adding your logo and colors.
  6. Add a Comment box to let people comment on your links.
  7.  Invite your fans to have a look at your other artwork.

And plenty other features. Visit creativ.li, the URL Shortener made by Artists for Artists create a free account (yes it’s free for you Artists!)

URL Shortener creativLi

CreativLi URL is a service provided by CreativInn to help creatives and artists easily share their work and learn more about their fans.

Last updated byOlivier on October 13, 2018
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