Listen to this article.
Before we get to the core of the subject, it is essential to say that there is no clear-cut step that will suddenly increase your online visibility. It takes persistence and time to build a reputation, a solid one at that. That being said, let’s get to the things that will significantly help you increase your visibility online.
Focus on Producing Good Art First
We want to believe that your passion for great art is the main reason you’re an artist, right? Therefore, focus on producing art that will intrigue people and make them want to know more about you. Do not be mistaken here. You should not create art for the sole purpose of attracting followers but rather let the creative genius in you express himself freely. Nevertheless, you can be sure that once your art is able to connect with people, they will most definitely want to know more and see more. First be a great artist, then try to be famous, not the opposite.
Learn how to showcase your Art
You have spent hundreds of hours to create your artwork, and they are worth the best showcase possible. Showcasing your artwork is not only publishing them online, but it’s giving them a name, taking the time to describe them, choosing the best platform to expose them. Who will look at “untitled_4025.jpg”?
Control What is being Said About You
You need to control your image and every single content about you and your art online. The web can be constructive as much as it can be destructive so, control every single detail that is being said about you and your art to avoid unnecessary polemics. You can do so through the ways below listed.
Create an Artist Blog or Vlog
Blogs and Video Blogs(Vlogs) when updated continuously with new stuff can considerably help an artist increase his visibility online. The purpose of the blog/Vlog will be explaining the process when you post your artwork’s pictures. This will attract more people to it. You can also make your website ranked on google by creating optimized content. If you do not know what it is all about, you can get assistance from professionals to find the right keywords. But, remember the quality of your content comes first.
Select the right online art platforms to showcase your Artwork
Select the right platforms you want to deal with rather than simply publishing your art on every single platform you see hoping to be known someday. According to your online strategy, select the most appropriate platforms and focus on them only.
Go for Interviews
Getting interviewed and featuring in articles is an excellent way of increasing your visibility online. An interview is the best opportunity you could have, if it’s done thoughtfully, to talk about your art. But, don’t think that the more your name appears in featured articles, the higher your chances are of appearing amongst the top google search results. It’s not that easy. First, go for the right magazine or art blog because even here, quality matters. If you can’t find any magazine willing to interview you by yourself yet, maybe you can try by hiring an artist agent. Then, you have to seriously prepare the answers to the questions of the interview. Don’t multiply the number of interviews with standard questions and answers. Go for the magazine which will propose challenging questions and let you time to answer. By doing this, participating in interviews will most definitely benefit you and your career both online and offline.
Get on Social Media
Social media today are platforms that gather a lot of people and could increase your exposure. However, to maintain a certain standard on social media, you ought to be active and consistent. Below are some options that will help you conceal your career and the management of social media
Set aside a Day to take Care of Your Profiles on Social Media:
You can adjust your timetable and set aside a day to take care of your social media profiles. You may even, even go for a software that will post scheduled content while you concentrate on more productive tasks. Such software can as well help you with calculating how many reactions you got on your posts. You don’t necessarily need to upload pictures of your work only, but also think of uploading photos of your life moments. People love to know who their favorite personalities really are behind the scenes. That is why including stories on how you got inspired to produce some artworks will really help in growing your social media fanbase. Remember, the more people know you on social media, the more you become visible online.
Grow your audience step by step:
Share with your family and friends, then with friends of friends. Build a coherent community slowly. Doing so, your social media platforms will have a broader real and active audience which will significantly contribute to the increase of your online visibility. Follow to be followed, but don’t follow any type of person. For example, do you need to follow a real estate agent?
Go for a Community Manager:
Community management is a job born due to the growing influence of social media. Briefly, what does he do? He will manage your posts, upload them, help share them, get people to comment and above all, make sure they are appropriate for your audience. The CM will be in charge of the social media aspect of you while you focus on creating art. Nevertheless, he will be entirely accountable to you of whatever happens on your social media profiles. You can find such people on freelancing sites, and they may even be able to help you ameliorate your online strategy and make your profile more attractive. So, if you can hire one and feel comfortable enough to hand him the management of your accounts, do so, as he will get quite an amount of work off you.
What to avoid while you try to increase your visibility
Most times, in trying to improve their visibility online, artists do things that only generate the opposite results. If you are thinking of doing any of these, please don’t as they firstly do not work, and secondly, will only make you seem like a desperate artist.
Do not purchase Followers on Social Media/ Do not Purchase Backlinks:
This is one of the things that could ultimately ruin the reputation you want to build online. Purchasing followers and backlinks is a clear sign of desperation and lack of confidence.
Do not beg for Shares and do not Publish on too Many Platforms:
Another thing that is not that well seen either is begging for shares. We are not asking you here not to ask your followers to share if they like your work but instead, we are saying you should let the followers decide if they want to share or not. Besides, amazing content that can connect with the audience will always get a significant number of shares. So again, focus more on perfecting your art than anything else.
Do not try to get famous before having something to share.
If you had to follow only one advice, follow this one! Content is king.
We believe in this article you were able to see how you can assess your visibility and increase it the right way. However, if you need help, do not hesitate to get in touch with us. Also, if you are wondering whether or not you need to be supported by an artist agent, read our article “Is it time for an art agent or representative” for more clarity.