The question of online visibility is of great importance these days, as people spend most of their time on the internet. As a matter of fact, the web is the first place they will go to in search of any information or service.
The web has become a place where it is possible to grow a client base and your business from nothing to gigantic. However, there is a lot of competition on the web. That is why to help you on your journey as an artist on the internet, we will in this series of articles discuss with you some things that can help you increase your visibility online.
But before, let us discuss some of the things that will help you assess your visibility. Eventually, if you need to be more visible, you will find some steps to help increase your visibility online in the next article.
The first thing you should try to assess your presence online is to google yourself and in search of some kind of relevant information. If you find something, be it on yourself and your art, it means you are indeed present online. However, it’s not enough. You need to define far your influence goes. Google some keywords people actually google and see if yourself come up as a reference. It will be a sign that you are visible enough.
Also, by googling yourself, you may discover some articles written about you that you knew nothing of, or maybe find you appear on some highly referenced sites such as Wikipedia. If on the other hand you instead find nothing about you, it’s no big deal. It could occur if you have a popular name. It’s massive information and it’s a sign you need to do something. You need to take control of the information published under your name.
Check Your Analytics
If you have a website, learn to use Google or Bing analytics. Constantly going through your analytics will help you know if you are on the right track or not. You will be able to see in which parts of the world your art is appreciated best and a lot of other details that will help you adjust if necessary.
Assess your Influence on Social Media
Because social media join together billions of people, you can imagine how influent they are. Therefore, constantly checking your influence on the different social media like Facebook, Twitter, and Instagram can be an indicator of how known you are on their networks, hence visible. You can use different software or platforms to indicate the rate at which your followers respond to your posts. Keep in mind that it’s not about the number of followers but instead how responsive they are with shares, comments, and reactions to your updates. One real friend/follower who will react to your post is better than thousands of fake followers.
Now, that you have assessed how far your influence goes, enter into the heart of the subject with our next article on how to improve your online visibility